Maybe it's the undeniable alliterative appeal of Rudolph the Red-Nosed reindeer 
that makes him the most known or popular of all Santa's nine flying reindeers.  
It certainly doesn't seem as easy to come up with a similar catchy description 
for the others - Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner and 
Blitzen - as named in the song. 
The story of Rudolph whose glowing red nose made him a standout, first appeared 
in 1939 when Montgomery Ward department stores distributed about 2.4 million 
booklets with the poem in the form of a story about "Rudolph the Red-Nosed 
Reindeer." It was written by Robert L. May, who worked in the store's 
advertisement or marketing department, to be used to attract more people into 
the store. When the booklet was reissued in 1939, sales soared to more than 3.5 
million copies. But it wasn't until a decade later, in 1949, that the story 
really gained immense popularity when Gene Autry sang a musical version of the 
fable. As a Christmas song, it is second only in popularity to 'White 
Christmas.'
Rudolph, the ninth reindeer whose lighted nose guides Santa's sleigh through the 
night, is now known worldwide as the song has been translated into more than 20 
different languages and an animated television movie has also been based on the 
story. Rudolph and his noticeable nose have also become the subject of jokes and 
sparked more interest in reindeers which has led to much research into Santa and 
the flying reindeers who pull his sleigh through the sky.
Along with the catchy rhythm of the lyrics, Rudolph's story is also appealing 
because of the moral lessons it contains. As the story goes, Rudolph was 
ostracized by the other reindeers, which laughed and teased him about his shiny 
red nose. But on a foggy night, when Santa must have been concerned that he may 
not be able to deliver his Christmas gifts around the world, Santa spotted him 
and kindly asked if he would step to the front as the leader to 'guide my sleigh 
tonight.' His shiny red nose would after all be very useful in lighting the way, 
Santa thought. From then on 'all of the other reindeers loved him," and rightly 
predicted that he 'would go down in history.'
Among the moral lessons the story can impart is that an attribute that is 
perceived as negative or as a liability can be used for a positive purpose, or, 
become an asset. It also makes the point that an individual should not let the 
negative behavior of others define him or her and limit expectations of what can 
be achieved. And it also illustrates how quickly opinions and attitudes about a 
person can change.
The question still lingers however of where Rudolph came from. He is commonly 
regarded as the son of Donner (or Donder), one of the original eight reindeers. 
But the Snopes.com site rejects this however, saying that he dwelled in a 
reindeer village elsewhere and it was there that he was seen by Santa who had 
already started on his Christmas Eve journey to deliver gifts. And in a more 
modern evolution of the story according to Wikipedia.com, an animation by the 
British Broadcasting Corporation (BBC) introduced a son, named Robbie, of 
Rudolph. That son has now become the tenth reindeer.
It's also interesting to note that the idea of Santa's sleigh being pulled by 
reindeers was originated in the poem, 'Twas The Night Before Christmas.' That 
poem tells the story of St. Nicholas, who is Santa, calling his eight tiny 
reindeers by their names, as previously mentioned, just before he came down the 
chimney of a house to start filling the stockings from a sack full of toys he 
carried on his back.

 
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